Yahoo Reaches New Agreement With Google
On October 19, Yahoo filed regulatory paperwork with the SEC that revealed a new arrangement between the search engine and Google. The apparent goal of the agreement is to aid Yaho...
ppchero.com/yahoo-reaches-new-...
Spotlight: AppLift Frees up Engineering Resources to Grow Business
AppLift, a performance-based user acquisition network, started in 2012. But before launching, the Berlin-based company searched for a solution that was reliable from a product and...
tune.com/blog/customer-spotlig...
The Beautiful Message Joseph Campbell Was Really Trying to Tell Us
In the last episode of Rough Draft, your host Demian Farnworth explored storytelling from a myriad of angles, culminating in a thorough vetting of Joseph Campbell’s Hero’s Journey...
copyblogger.com/rd-joseph-camp...
How to Get Money to Make Money
In today’s media climate of irrational entrepreneurial exuberance, it’s all about raising that venture capital. Reality, however, is much different. Most businesses, especially o...
copyblogger.com/un-sean-jackso...
What Role Should Twitter Play in Your Show Promotion Strategy?
Last week, The Showrunner hosts Jerod Morris and Jon Nastor teased a potential listener question being expanded into a full-fledged episode. They lied. That listener question is...
copyblogger.com/sr-twitter-str...
How to Adjust Your Prices to Match Your Market
In the sixth part of The Mainframe’s series on membership sites, hosts Tony Clark and Chris Garrett discuss how to match your prices to the market and the factors involved in optim...
copyblogger.com/mn-membership-...
Google Rolls Out RLSA To AdWords Shopping Campaigns
With the holiday season fast approaching, paid search advertisers received an early gift as Google introduced RLSA to AdWords Shopping Campaigns. Although advertisers have long sin...
ppchero.com/google-rolls-out-r...
How Jay Baer Uses LinkedIn for Content Marketing
New York Times bestselling author of Youtility Jay Baer explains how he uses LinkedIn to help drive his hugely prosperous business. The Missing Link host Sean Jackson and Mica Ga...
copyblogger.com/ml-jay-baer-2/
[New Whitepaper!] Everything You Need To Know About Ad...
Search ads are no longer just about headlines, description lines and display URLs. Ad Extensions now also play a huge part in the appearance and success of ads. Not only do they cr...
ppchero.com/new-whitepaper-eve...
Content Marketing: A Truly Winning Difference
In the 1920s, Schlitz beer went from fifth in the market to a tie for first. All because a sharp copywriter named Claude Hopkins highlighted their water purification process in an...
copyblogger.com/content-market...
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