PPC Hero · Posted Jun 16 2016

What Is Cost-Per-Click (CPC)?

Cost-per-click, or CPC, is the cost advertisers pay per click on a paid search or social ad. For example, a click on an AdWords ad may cost $0.50. Cost-per-click is a standard metr...

ppchero.com/cost-per-click/
PPC Hero · Posted Jun 16 2016

Promotion/Relegation - Hero Conf London Speaker Edition

NOTE: As an American sports fan, it may seem disingenuous that I dare compare our speaker selection to the UK’s beloved game of football (hey, using the correct English term is a g...

ppchero.com/promotionrelegatio...
PPC Hero · Posted Jun 16 2016

How To Excel Your Search Query Reports

Search query reports are a fact of life in paid search. No matter how great your keywords are, there will always be queries that, for better or worse, don’t quite match your target...

ppchero.com/how-to-excel-your-...
Copyblogger · Posted Jun 16 2016

The Content Junkyard (and Why So Many Articles Fail)

On May 22, 1919, a New York hotel owner named Raymond Orteig announced a prize. The Orteig Prize, as it came to be known, was the whopping sum of $25,000 (about $340,000 in 2015)...

copyblogger.com/content-gravey...
Ian Fernando · Posted Jun 16 2016

7 Boss Entrepreneurs to Follow on SnapChat in 2016

Damn… sorry lack of posts… More recently the growth of SnapChat has exploded and it is crazy how everyone is saying it is the next marketing machine for your business. It can be...

ianfernando.com/2016/entrepren...
TUNE Blog · Posted Jun 16 2016

The Mobile Marketing Funnel: Your Questions, Answered

The mobile marketing funnel requires an entirely different set of tools than the standard marketing funnel, and mastering the differences is what sets top mobile marketers apart fr...

tune.com/blog/the-mobile-marke...
PPC Hero · Posted Jun 15 2016

[New Case Study!] How We Increased Android App...

In this new case study, we outline a recent challenge proposed by one of our clients and detail how we managed to turn the challenge into a huge success. The challenge we approach...

ppchero.com/new-case-study-how...
PPC Hero · Posted Jun 15 2016

Find Your Most Interested Fans With Facebook Video...

The visual message is Facebook. There’s a reason that almost every ad format has some sort of visual component that goes beyond text. We’re primed to recognize color and patt...

ppchero.com/find-your-most-int...
TUNE Blog · Posted Jun 15 2016

Win a Free Ticket to Postback 2016

Has TUNE’s annual conference Postback been on your list of must-attend summer conferences? Have you dreamt of rubbing elbows with the best in the mobile industry in Seattle? Hav...

tune.com/blog/hey-marketers-wi...
TUNE Blog · Posted Jun 15 2016

Measuring Uninstall Tracking: 4 Methods for Marketers

Has TUNE’s annual conference Postback been on your list of must-attend summer conferences? Have you dreamt of rubbing elbows with the best in the mobile industry in Seattle? Hav...

tune.com/blog/measuring-uninst...