How Online Educators Should Be Using The Google Display...
To use display to its full potential, you need to know your client’s business, audience, and goals. You can use this type of marketing for remarketing, targeting websites, or targe...
ppchero.com/new-whitepaper-how...
Limited Time and Seats Remain for Hero Conf London
Hero Conf London is less than two week away, 24-26 October at etc.venues St Paul’s. That means there is still time to claim your discounted seat at London’s Only All-PPC Event, but...
ppchero.com/limited-time-and-s...
How To Leverage Micro-Moments To Drive Customers...
The paid search industry has changed dramatically over the past 12 years. When I first began doing PPC full time back in 2004, the prime success metric was click thru rate. Convers...
ppchero.com/how-to-leverage-mi...
Behind the Scenes at Copyblogger: Our New Email Approach
Here’s a great problem to have: Producing so much high-quality content that your audience gets overwhelmed. But the thing is … it’s still a problem. Today, Sonia Simone and Pamel...
copyblogger.com/cbfm-copyblogg...
How Bestselling Author Jennifer Weiner Writes: Part One
The #1 New York Times bestselling author of 12 books, Jennifer Weiner, took a few minutes to talk with me about the writer’s life, her new memoir, and Revenge of the Nerds. Befor...
copyblogger.com/wf-jennifer-we...
A More Tasteful Alternative to Self-promotion: Practice in Public
“How do you promote your work and, at the same time, do good work — without either suffering?” Not long ago, I was speaking at a blogging conference when a writer in the audienc...
copyblogger.com/practice-in-pu...
Expert quotes on mastering the mobile marketing funnel
What do expert app marketers know about the mobile marketing funnel that makes them the best mobile marketers on the planet? Hear it straight from the pros in four quotes from mobi...
tune.com/blog/expert-quotes-ma...
How We Increased Ecommerce Pinterest Revenue by 1042%
I’m lucky to be a part of the PPC Hero Blog team here at Hanapin, because it allows me to share some of the work we do as an agency. For example, we worked with one of our clients,...
ppchero.com/infographic-how-we...
[New Webinar!] How To Stand Out In The News Feed With...
A May 2016 study by Animoto found that over 70% of US marketers it polled planned to use social video ads in the coming 12 months, with Facebook leading the way among specific plat...
ppchero.com/new-webinar-how-to...
What's New With Adwords Editor 11.6?
The latest version of AdWords Editor (11.6) has been released and has a big emphasis on mobile. Google reports that over half of traffic is now coming from smartphones and tablets....
ppchero.com/whats-new-with-adw...
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