TUNE Blog · Posted May 29 2015

Convince Your Boss to Send You to #Postback15

The mobile event of the summer is just around the corner. Featuring a lead keynote address from Malcolm Gladwell, nine panel sessions with discussion from 30+ industry experts, and...

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PPC Hero · Posted May 28 2015

[New Whitepaper!] Getting Started with Display...

Display Advertising provides advertisers a powerful option for building brand recognition and driving market share. With Display Advertising, you place your brand and/or product in...

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PPC Hero · Posted May 28 2015

Increase User Engagement For PPC Traffic

For most PPC accounts, our focus is to gain revenue or leads. This gives us a (somewhat) clear idea of what kinds of optimizations to make and how we should run the account. Howeve...

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PPC Hero · Posted May 28 2015

The Monkey & The Cat: When To Ignore CTR

Click-thru-rate (CTR) is a basic concept of paid search. It is defined as clicks divided by impressions and is a measure of people that see an ad and actually click through to the...

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Copyblogger · Posted May 28 2015

Rapid-Fire Takeaways from Authority Rainmaker

Authority Rainmaker came and went two weeks ago, but its impact is still being felt. In this episode of The Lede, Demian Farnworth and Jerod Morris go back and forth delivering q...

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Copyblogger · Posted May 28 2015

The 3 Types of Trolls You Meet Online (and How to Deal with Them)

Internet trolls: the cockroaches of the web. They’re gross, they’re unsettling, but sometimes, there they are, scurrying across the floor in front of you. If you spend any time o...

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Copyblogger · Posted May 28 2015

The Princess of Profanity on Finding Your Voice as a Writer

Are you comfortable in your own skin? Or do you feel awkward and out of place? If the latter, then today’s episode of Rough Draft is for you. Whenever host Demian Farnworth talks...

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Copyblogger · Posted May 28 2015

The Bobby McFerrin Plan for Creating a Remarkable Business

I just returned from a Bobby McFerrin concert, and now I know how to run my new business. No, this post isn’t about “Don’t Worry, Be Happy.” Bobby McFerrin is much more than tha...

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TUNE Blog · Posted May 28 2015

5 Proven Ways to Empower Your Apps and Increase Engagement

When it comes to your app’s health, acquiring users is only half of the equation. You must also keep them coming back and hold them there for as long as possible. We can all take a...

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PPC Hero · Posted May 27 2015

Two Reasons Why I Don’t Buy Into The Quality Score Hype

I’ve never really understood the hype and over the top attention afforded to quality score. I understand why search engines need to have an algorithm that determines bid prices and...

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