Getting Started with Simple, Effective Marketing Funnels
How many times have you been told that you have to grow your list, that you have to work hard to get people to opt-in, no matter what? Developing your list is important, but in...
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Demian Farnworth’s Second Most Favorite Copywriting Formula in the World
Do you want a simple, sticky formula that turns your listless copy into something that rivets attention, stokes desire, and gets action? Rough Draft host Demian Farnworth mention...
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2 Ways Your Business Can Be More Like the Apple Store
Any one of us would have been proud to create the retail giant Best Buy. It’s a powerhouse. At its peak, Best Buy controlled about 19 percent of the electronics market. They’ve s...
copyblogger.com/apple-store-bu...
Spotlight On: Global CEO of the MMA
@gregstuart www.gregstuart.com #Postback15 Greg Stuart is the Global CEO of the Mobile Marketing Association (MMA). This Q&A provides a quick snapshot of the...
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Bing Ads Introduces Automated Rules
This week, Bing Ads announced the release of Automated Rules. Similar to Google AdWords, Bing Automated Rules give you the ability to schedule and automate your top campaign manage...
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Why LinkedIn is an Essential Part of Your Content Marketing Strategy
Do you think LinkedIn is just a fancy job board? Well, think again! In this episode of The Missing Link with Sean Jackson, Jason Miller from LinkedIn shares case studies that wi...
copyblogger.com/ml-linkedin-st...
Key Takeaways from Three-and-a-Half Hours with Henry Rollins
Today, Jerod Morris and Demian Farnworth close their quick, two-part series on takeaways from Authority Rainmaker by focusing on the lessons learned by listening to Henry Rollins....
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How to Get Lazy People to Care about Your Ideas
So we’ve all done it. We’ve all given away the farm. We’ve satisfied the interest of a reader or buyer by giving away too much information. It’s a mistake all copywriters make —...
copyblogger.com/rd-lazy-reader...
Business and Marketing for Artists and Creative Workers, Part One
John T. Unger is one of the few — an artist who makes a living from his work, without the traditional gallery system. He also didn’t win a fat grant or find a rich benefactor. In...
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Bundle Like a Boss: How to Put Together Irresistible Product Packages
Would you like to make more sales — and more money per sale? Stupid question, I know. One really simple way to get both is to create an irresistible bundle of products that you...
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