What You Don’t Know about Your Product Can Kill Your Copy
Your product has two identities. But your customer buys your product because of just one of these identities. Oops. See, when you pay $5,000 for your son’s braces, you aren’t buy...
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How to Deliver a Better Audio Experience to Your Audience
The podcasting gods sure had fun with this one. Jerod Morris and Jon Nastor set out to create an episode about delivering a more remarkable audio experience to your audience … an...
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Webinar: The 3 Reasons People Fail when Developing Online Products
I wrote a post last week about the awesome things that can happen when you build a business around selling your own products or services. If you haven’t read that post, spoiler a...
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How to Boost Your Conversions with Split Testing
Split-testing can create massive improvements in your results, and there is an entire industry of tools, techniques, and consultants ready to help you achieve those improvements....
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Bill Kenney on Branding Your Business the Right Way
Whether or not we care to admit it, in today’s world, looks are pretty much everything. The way we are perceived matters, and that’s the bottom line. It’s time to embrace this re...
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Liveblogging "Micro-Moments: The New Battleground For...
On May 5th, Google introduced “Micro-Moments.” These moments occur billions of times per day and can be anything from want-to-know, want-to-go, want-to-buy and so much more. Today,...
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My 2015 Google Shopping Wishlist
In 2012, Google Shopping went from a free offering (Product Search) to a paid solution (Google Shopping/Product Listing Ads) for ecommerce websites. One of my clients has seen a 92...
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How to Start Using LinkedIn (The Right Way)
Successful marketing on LinkedIn starts with optimizing your profile, and this episode of The Missing Link shows you how. Your LinkedIn profile is one of the most important eleme...
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3 New Ways to Write a Headline (and When to Use Each)
Which desire you lead with in your headline matters. Get it wrong, and even the greatest copy won’t matter. Get it right, however, and the world will beat a path to your door....
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How to Grow an Audience on LinkedIn by Repurposing Content
Job one for any business, entrepreneur, or marketer is to grow an audience. Content syndication is one such approach to doing just that. But it’s not entirely understood. Content...
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