The Habitual Startup Approach to Wealth Building

Thanks to the Internet, productivity software, virtual staffing solutions, and freelancers and consultants of all types at your disposal, a single person can cause a major economic...

How to Build Strong Connections on LinkedIn Using Dating Advice from ‘Cosmopolitan’ Magazine

There is a surprising similarity between the rules of dating and how you build connections on LinkedIn. Who knew that dating advice from Cosmopolitan magazine could be so helpful...

How Much Does the Modern Content Marketer Need to Know about SEO?

Long ago, search engine optimization (SEO) tactics and online marketing went hand in hand. Not so much today. For real. Of course, it seems like a loaded question, doesn’t it? Ho...

5 Things Minecraft Can Teach You about Community, Ecosystems, and Business

Confessions of a Pink-Haired Marketer host Sonia Simone went to Minecon — the official Minecraft conference — for the first time this year. Picture 10,000 delighted gamers (some...

Why Writers Need to Develop a Sense of Humor

Who would you prefer to write for you: somebody with a vanilla personality or someone with an awkward, funny edge to them? Someone who can find the unique angle that will differe...

How Do Your Apps Measure Up? Benchmarks in Loyalty

We recently conducted a study examining benchmarks and trends associated with loyalty and engagement among mobile app users. In this article we discuss the findings associated with...

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Interview with Jeff Allen! Introducing his brand new...

“I have 35 scheduled meetings this week. Think about that for a minute.” – Jeff Allen Starting this month, veteran PPCer and Hanapin’s President, Jeff Allen will be introducing a...

Target User Intent With Bing Native Ads

This week Bing Ads announced a beta of Bing Native Ads, which expands the reach of the platform to target user intent even outside search. The beta includes: User interests...

Four Characteristics of a Valuable Affiliate

Today I received a message from an affiliate marketer who is interested in joining one of the affiliate programs that my company manages. Among other (good) questions he asked:...