Index Census And Trends Data For PPC Performance Insights
The best RFP question I’ve read said something to the extent of, “how do you explain performance swings without always blaming external factors when things are bad but taking all t...
ppchero.com/index-census-and-t...
How Michelle Miller (Writer and Producer of ‘The Underwriting’) Writes: Part One
From wildly successful transmedia serial writer to internationally published author, this week’s guest on The Writer Files — Michelle Miller — has tapped into her former life in hi...
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Staying Grounded on the Road to Success: A Conversation with JB Glossinger
Success certainly doesn’t have to make you crazy, unhappy, or selfish. But sometimes it does play out that way. I don’t know much about being a millionaire, but I’ll bet I’d be...
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How to Use Envy (Ethically) in Your Sales Copy
Using envy is a powerful copywriting technique to help your customer find the motivation to accept your offer. But some marketers have overused and abused this approach (pictures o...
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How to Fully Engage Your Readers’ Brains with Images [SlideShare]
This is an ode to your visual cortex. It’s a little unsung hero that sits, unassuming, at the back of your brain. It’s small — almost hidden — but it dominates your senses and...
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Affiliate Toolbars, Adware and Malware: 19 Resources to Study
You will hear them called “adware,” “malware,” “parasiteware,” and “spyware;” you will see them come in forms of toolbars, browser plugins, BHOs, pop-ups, and pop-unders. As Harva...
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[New Webinar!] Eliminate Wasted PPC Spending
How to Find and Reallocate with Confidence It takes a lot of ad spend to gain any sort of momentum. But why waste all that effort when you can find and focus on the parts of your...
ppchero.com/new-webinar-elimin...
The Key to Finding Your Company’s Highest Value Processes
Today’s guest on Hack the Entrepreneur is a world traveller, seasoned hustler, fitness and food enthusiast, and tech entrepreneur. His strengths are in sales, marketing, traffic, a...
copyblogger.com/he-vinay-patan...
The Greatest Storytelling Guide This Side of Saturn
Marketers are agog over stories. For good reason … A story lifts a person out of her ordinary world … and stories take her on a journey that ultimately leads to a vision of herse...
copyblogger.com/rd-storytellin...
5 Ways to Boost Your Digital Business Revenue … Fast
In this episode of Youpreneur.FM, host Chris Ducker shares five online income opportunities, as well as their advantages and challenges. One question Chris gets asked a lot is ho...
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