The Direct Path to Finding Prospects and Customers Online
There’s a type of marketing that produces more sales than display advertising, PR, or community-based social media. It’s called direct marketing, and surprisingly, it’s not widel...
copyblogger.com/direct-marketi...
Why Emotional Benefits Are the Key to Reader Response
We humans like to think of ourselves as rational creatures. Intellectual curiosity took us to the moon and back, beat smallpox and polio, and invented the Internet. But when you...
copyblogger.com/emotional-bene...
Google Index: Getting Your Site Properly Listed
Advertisement A really common question Google hears about WordPress SEO from new site owners is: How do I get my site to show up in Google search results? Well, the good news...
dukeo.com/google-index-2/
Microsoft Attacks Google with IE 10 Do Not Track Settings
Microsoft seems to be declaring war on two of Google’s business units by enabling the Do Not Track (DNT) feature in Internet Explorer 10 by default. On one hand, Microsoft appears...
tune.com/blog/microsoft-attack...
Achieving Efficiency With AdWords Editor
You have kept up with AdWords Best Practices, and your account now has about 30+ ad groups per campaign. Even though you have tried to be creative in your advert creation, the data...
ppchero.com/efficiency-with-ad...
The 25 Most Influential PPC Experts
You have kept up with AdWords Best Practices, and your account now has about 30+ ad groups per campaign. Even though you have tried to be creative in your advert creation, the data...
ppchero.com/25-most-influentia...
The Benefits & Drawbacks of Modified Broad Match
You have kept up with AdWords Best Practices, and your account now has about 30+ ad groups per campaign. Even though you have tried to be creative in your advert creation, the data...
ppchero.com/benefits-drawbacks...
I don’t measure a man’s success by how high he climbs but how high…
Advertisement General George S. Patton
dukeo.com/i-dont-measure-a-man...
National Leave the Office Early Day
You may or may not be around to read this since it is National Leave the Office Early Day! Hanapin will be celebrating by starting our office Summer Hours at 3:00! Hellooooo longer...
ppchero.com/national-leave-the...
PPC (Over)optimization: How Not to Destroy a PPC Account
As PPC managers our job is to continually be optimizing. But what happens when we over-optimize? Over-optimization is the result of many changes within a small window of time. They...
ppchero.com/ppc-overoptimizati...
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