“Kids Eat Free” and Other Irresistible Offers
The sign says it all – “Kids Eat Free Every Monday and Tuesday.” It’s out in front of a Mexican food restaurant on my way home. That’s called an offer. It’s not the restaurant’...
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Big Nerd Ranch for php stuff
I am headed out for Atlanta for a week to the Big Nerd Ranch. I am attending this PHP5 Bootcamp class and hopefull will pick up some new kung fu. I am a little nervous as it is ki...
shoemoney.com/2006/01/28/big-n...The SEO Debate is Alive and Well
ProBlogger’s Darren Rowse chimes in with an excellent, balanced addition to the growing debate over traditional SEO as applied to blogs. This is the topic that I commented on with...
copyblogger.com/the-seo-debate...Blog Pimping
“Pimpin’ ain’t easy but it’s necessary.” – Ice Cube Chris Garrett at Performancing writes today about “blogging for hire,” meaning a new corporate job description, or maybe a con...
copyblogger.com/blog-pimping/The Structure of Persuasive Copy
We’ve seen that the purpose of each element of copy is designed to get the first sentence read, and from there keep the reader engaged step by step to the conclusion. We know to...
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How to Write Headlines That Work
Your headline is the first, and perhaps only, impression you make on a prospective reader. Without a headline or post title that turns a browser into a reader, the rest of your wor...
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Matt Cutts memo to Shoemoney – ‘I cant be bribed’
So I emailed my friend Matt over @ Google the other day asking him what size and where I should send his Official Shoemoney Shirt to. He replied with this – Hey, we try to kee...
shoemoney.com/2006/01/21/matt-...Seo contest lets rankings speak for themselves
I made a site for stats on the Redscowl Blusingsky contest. Its located here Basically every 4 hours it queries multiple data centers takes the averages for ranks with safe searc...
shoemoney.com/2006/01/20/seo-c...To Be or Not to Be?
Now that’s a question. The first six words of Hamlet’s Act III, Scene 1 soliloquy are without doubt the most famous line William Shakespeare ever wrote. It’s also one of the mos...
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SEO Copywriting is Dead
Before we get further into our “Copywriting 101” series of posts, I thought I’d tell you what NOT to expect. If you’re here looking for tips on SEO copywriting for your blog, you...
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