Design to Size: Making Your Ads Work
We’ll cover what options are out there for automated bidding, when to use them, and the possible problems you’ll encounter.
ppchero.com/design-to-size-mak...
The Mysterious Land of Coupon Sites: Mobile Scams, Email Spam, and Toolbars – Oh My!
Everyone loves a discount, especially when it’s easy to redeem. Just ask anyone who contributed to the roughly 37,000,000 searches for “coupons” on Google last month. And because c...
tune.com/blog/mysterious-land-...
Advanced PPC and SEO for Higher Education Webinar...
While colleges and universities were among the first in terms of industries diving in to the abundant world of Internet marketing, they face very unique challenges when it comes to...
ppchero.com/advanced-ppc-and-s...
6 Simple Steps to Writing Seductive Web Copy
How seductive are you? I’m not a great seducer. I don’t have a string of conquests to boast about. I’m no modern Cleopatra. But as a marketer and copywriter, I’ve studied...
copyblogger.com/seductive-web-...
8 Simple Things You Might Be Overlooking In Your...
Google makes it easy to set up a PPC campaign, but some advertisers assume that after they’ve typed in some keywords, set the budget, and switched on the campaign, there’s nothing...
ppchero.com/8-simple-things-yo...
Advanced PPC and SEO for Higher Education - New...
While colleges and universities were among the first in terms of industries diving in to the abundant world of Internet marketing, they face very unique challenges when it comes to...
ppchero.com/advanced-ppc-and-s...
The End of Paid Search As We Know It?
Our PPC ecosystem is probably going to be changing soon. On June 25th, the Federal Trade Commission sent off a warning shot to a bunch of search engines, and it will most likely b...
ppchero.com/the-end-of-paid-se...
PPC Landing Pages Should Optimize For Customer...
I recently attended Conversion Conference up in Chicago and one of the most interesting takeaways was that we need to get better at tailoring our landing pages to visitors’ awarene...
ppchero.com/ppc-landing-pages-...
Identify Where Your Leads Coming From Using Call Tracking Utility
At its basic definition, call tracking utility tells a business or organization which ad campaign or marketing method is very effective and which is not through tracking the number...
shoemoney.com/2013/06/26/ident...
Seven Lessons Learned from Three Years of Content Creation
Life and business are full of lessons if you look for them. Some you learn the easy way, and some you learn the hard way. A few years ago, I started creating content for my bra...
copyblogger.com/content-creati...
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