Why Do We Test PPC Ads?
Novels have been written regarding the art of ad testing. Whether it involves the creation of persona-based ad copy or a re-evaluation of your core testing metrics, there are count...
ppchero.com/why-do-we-test-ppc...
Now Voting - Most Influential CRO Experts for 2014!
So as many of you know every year PPC Hero launches the Top 25 Most Influential PPC Experts of 2014. We’ve found it to be, not only a very popular list, but also a very resourceful...
ppchero.com/now-voting-most-in...
3 Lessons Learned From a Titan of Copywriting
I was on the phone earlier this week with copywriting legend John Carlton and we were ranting about all sorts of topics. (You know, like you do when you’re on the phone with Joh...
copyblogger.com/titan-copywrit...
How Being A Pro At Getting Girls Relates to Internet Marketing
Years ago I wrote about things internet marketers can learn from the pickup artist. That was when The Pickup Artist show on VH1 was a big hit and going on. For those who don’t kn...
shoemoney.com/2014/08/19/pro-g...
BREAKING NEWS: Flappy Bird sequel – SWING COPTERS game
Share Tweet LinkedIn 0shares The flappy bird craze took the world by storm, here it was a genius developer by the name Dong Nguyen from Vietnam using bots to get his app to r...
iamattila.com/cool-shiznitz/br...
BFFs: 10 Ways Agencies & In-House Teams Can Work...
Working with an agency can bring valuable resources (and time!) to the table, but it can be really hard to take that first step towards that sort of relationship. Our experts use t...
ppchero.com/bffs-10-ways-agenc...
The Real Impact of AdWords Close Variant Changes
Last week AdWords announced it would be removing the option to select whether we include or exclude close variants in our campaign settings. The justification is that those typing...
ppchero.com/the-real-impact-of...
Why It’s Crucial To Audit PPC Accounts Ahead of...
This month’s blog series is all about why we do what we do in paid search. We’re always talking about best practices, methodologies and strategies we utilize, but why are those met...
ppchero.com/why-its-crucial-to...
New Book Excerpt: Keep It Simple, But Not Simplistic
The following is an excerpt from Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, coming this fall from Ann Handley and Wiley Publishing. More about Ann’s...
copyblogger.com/simple-not-sim...
How to add Go2mobi traffic source to Voluum?
Share Tweet LinkedIn 0shares I will walk you through a short and simple guide on how to add Go2mobi traffic source to Voluum tracking software. There is an existing post tha...
iamattila.com/voluum-tutorial/...
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