True or False: My PPC Goals Are Realistic
Please select the multiple-choice answer that best describes your paid search goal: (A.) I want to increase conversion and/or revenue volume. (B.) I want to decrease cost...
ppchero.com/true-or-false-my-p...
$27 Million and a Whole Lotta Grit
True Grit. The best words I’ve seen on the homepage of a VC ever (iconventures.com). Certainly there is some amount of luck and timing in the game, but companies that make it to on...
tune.com/blog/27-million-and-w...
It's The Year Of Mobile...Again!
As PPC account managers not a year goes by where we don’t get told this is the year mobile is going to take over the world and change our lives forever. I think we can all agree th...
ppchero.com/its-the-year-of-mo...
Do Lower Prices Lead to More Sales?
Let’s say you’re choosing between three photography courses covering similar topics. The prices are stacked like this: $200 $250 $2,000 What’s going through your mind r...
copyblogger.com/product-pricin...
30 Excel Tricks To Save Your PPC Life [Whitepaper]
PPC and Excel go hand in hand. Not only will you become better at analyzing account performance, but you’ll also save a lot of precious time by becoming savvy with Excel and all of...
ppchero.com/30-excel-tricks-to...
Solving the Mobile Measurement Mystery #MMSSF15
There are a lot of unsolved mysteries in this world, a lot of unanswered questions. The top ones that keep me up at night: – Why do you bake cookies, but cook bacon? – If the #2...
tune.com/blog/solving-the-mobi...
How I sold A website for 150k that I couldn’t for 25k
This ShoeMoney Question was sent in by Mark from Gainesville, Florida. Because Mark’s question was chosen he will receive a ShoeMoney Shirt and a signed copy of my best selling boo...
shoemoney.com/2015/01/28/sold-...
App Marketing Conversations: Reflecting on 2014 Predictions
Welcome to the newest installment of App Marketing Conversations. In this episode our CEO, Ian Sefferman (@iseff), talks about how his predictions for 2014 played out. He is joined...
tune.com/blog/app-marketing-co...5 Traffic Strategies That Build Your Curation Audience
Note: This is the third of three core lessons related to content curation based on a case study of my new email newsletter Further. You can listen to the initial two episodes here:...
copyblogger.com/curation-traff...
Data Is Clear: To Be Effective at Content Marketing, Have a Documented Strategy
Talk is cheap. So it should come as no surprise that when it comes to content marketing strategy, simply talking about it is not enough. That is the big takeaway from the 2015 be...
copyblogger.com/cmi-report-201...
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