Copyblogger · Posted Oct 28 2014

The 5-Step Process for Writing an About Page that Connects (and Converts)

Although it seems like a natural place on your website to talk about yourself, a strong About page is really about empathy for your visitors. When you write an effective About pa...

copyblogger.com/powerhouse-abo...
PPC Hero · Posted Oct 27 2014

Plunging Into New Markets: Social, Mobile, and...

Google AdWords is the leading PPC network on the web, however there are some great alternatives out there to plunge your ad dollars into. Have you considered international PPC or t...

ppchero.com/plunging-into-new-...
Shoemoney · Posted Oct 27 2014

Learn from the best CEO! @mikesprouse

Listeners, Readers, Internet Enthusiasts, Announcing our next guest on the ShoeMoney Show tomorrow at 2:00 pm PST/ 5:00 pm EST on WebMasterRadio.FM : Mike Sprouse. Mike has don...

shoemoney.com/2014/10/27/episo...
PPC Hero · Posted Oct 27 2014

Calls: The Conversion Paid Search Marketers Can’t...

With the rapid adoption of smartphones, phone calls have shot to the forefront of paid search strategy because – and it doesn’t take an expert to tell you this – exactly 100% of co...

ppchero.com/calls-the-conversi...
PPC Hero · Posted Oct 27 2014

Bing Ads Reveals Accounts Summary Feature

Ask and you shall receive! If you work for an agency, you’re probably familiar with AdWords’ My Client Center (MCC) feature. Bing Ads is now providing this same convenience— called...

ppchero.com/bing-ads-reveals-a...
Copyblogger · Posted Oct 27 2014

The Amazingly Simple Anatomy of a Meaningful Marketing Story [Infographic]

Think about it. Apple. Dos Equis. Old Spice. Procter & Gamble. Ram Trucks. Jack Link’s Beef Jerky. GEICO. GoDaddy. At some point, all these companies told compelling storie...

copyblogger.com/meaningful-mar...
PPC Hero · Posted Oct 25 2014

[Webinar Presentation] Cutting-Edge Tactics To Spy...

Competitor research is important in the ever-changing and highly competitive world of PPC and should be a part of your process. Not only is it wise to have a strategic plan in plac...

ppchero.com/webinar-recording-...
TUNE Blog · Posted Oct 24 2014

Rich Media Ads for All

Wish you could create your own rich media ads, but don’t know where to start? In case you missed it, we hosted a webinar yesterday with MobileAds. The presentation, A Seamless Inte...

tune.com/blog/rich-media-ads-f...
Shoemoney · Posted Oct 24 2014

@WhatRunsWhere runs online advertising campaigns – ShoeMoney FSF

This week on Free Shirt Friday is the company What Runs Where. This company tracks their clients’ advertisements and figures out which ones are doing best and which ones are not. T...

shoemoney.com/2014/10/24/whatr...
PPC Hero · Posted Oct 24 2014

Bing Ads Announces Universal Event Tracking

Yesterday Bing Ads announced their Universal Event Tracking functionality. In layman’s terms, it’s goal customization, designed for flexibility from one business to the next....

ppchero.com/bing-ads-announces...