It Takes Two To Make A Thing Go Right—A Tale of Two Clients
So perhaps not ALL good PPC advice can come from a hip-hop song from the 80’s, but I think it certainly applies in this case. As account managers, we are given accounts and told to...
ppchero.com/it-takes-two-to-ma...
True or False: My PPC Goals Are Realistic
Please select the multiple-choice answer that best describes your paid search goal: (A.) I want to increase conversion and/or revenue volume. (B.) I want to decrease cost...
ppchero.com/true-or-false-my-p...
$27 Million and a Whole Lotta Grit
True Grit. The best words I’ve seen on the homepage of a VC ever (iconventures.com). Certainly there is some amount of luck and timing in the game, but companies that make it to on...
tune.com/blog/27-million-and-w...
It's The Year Of Mobile...Again!
As PPC account managers not a year goes by where we don’t get told this is the year mobile is going to take over the world and change our lives forever. I think we can all agree th...
ppchero.com/its-the-year-of-mo...
Do Lower Prices Lead to More Sales?
Let’s say you’re choosing between three photography courses covering similar topics. The prices are stacked like this: $200 $250 $2,000 What’s going through your mind r...
copyblogger.com/product-pricin...
30 Excel Tricks To Save Your PPC Life [Whitepaper]
PPC and Excel go hand in hand. Not only will you become better at analyzing account performance, but you’ll also save a lot of precious time by becoming savvy with Excel and all of...
ppchero.com/30-excel-tricks-to...
Solving the Mobile Measurement Mystery #MMSSF15
There are a lot of unsolved mysteries in this world, a lot of unanswered questions. The top ones that keep me up at night: – Why do you bake cookies, but cook bacon? – If the #2...
tune.com/blog/solving-the-mobi...
How I sold A website for 150k that I couldn’t for 25k
This ShoeMoney Question was sent in by Mark from Gainesville, Florida. Because Mark’s question was chosen he will receive a ShoeMoney Shirt and a signed copy of my best selling boo...
shoemoney.com/2015/01/28/sold-...
App Marketing Conversations: Reflecting on 2014 Predictions
Welcome to the newest installment of App Marketing Conversations. In this episode our CEO, Ian Sefferman (@iseff), talks about how his predictions for 2014 played out. He is joined...
tune.com/blog/app-marketing-co...5 Traffic Strategies That Build Your Curation Audience
Note: This is the third of three core lessons related to content curation based on a case study of my new email newsletter Further. You can listen to the initial two episodes here:...
copyblogger.com/curation-traff...
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