How to Write Headlines that Get Results
Headline writing is probably the first and most important skill you need to learn as a web writer. John Caples called it the most important part of an advertisement. That’s why...
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The Critical Importance of the Pre-Sell
What stops people from buying from you? Why do some launches fall flat? In this episode of The Mainframe, join hosts Chris Garrett and Tony Clark as they reveal the key strategy...
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Rebooting Dukeo: Time for a Fresh Start
Advertisement Like every good TV shows or movie franchises, there comes a time for a reboot! I have received numerous message from readers wondering what happened to me. Well, I...
dukeo.com/rebooting-dukeo/Shopify Review: Easily Setup Your Ecommerce Store
Advertisement Online sales for the U.S. market for this year are expected to hit $224.2 billion, a 15.4 percent increase over last year and the numbers are only going to continue...
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Is ‘Choose Yourself’ Good Advice … or New-Age Phooey?
Seth Godin says “pick yourself.” Choose yourself. Select yourself. It’s a refrain we hear across the web. But what does it really mean? On the latest episode of The Lede, the sec...
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Making Time for Your Online Business in the Fringe Hours
Today’s guest on Hack the Entrepreneur is different than every other guest who has been on the show so far. She is an entrepreneur, but only during her “Fringe Hours.” One of the...
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Where Headlines Have Gone Horribly Wrong
When I was young, I sported pink hair, suede sneakers, raver jeans, and punk t-shirts. Sure, I was cool, but strike up a conversation and you’d wonder if something was wrong with...
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4 Ways to Identify Site Visitors (and Why It Matters)
You think we all would know what marketing automation meant, the way we throw the phrase around in the corporate hallways and home offices of America. “Reginald, what you need is...
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3 Juicy Marketing Questions Answered
This week on Confessions of a Pink-Haired Marketer, Sonia Simone is pleased to have three big questions from Authority, our community of content marketers. Major thanks and kudos...
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How I Would Evaluate A PPC Agency’s Performance If I...
As the CEO of a 45-person company, I obviously can’t make all of the decisions for the company, nor do I want to. I need to be able to rely on our department heads and managers to...
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