How to Handle Demographic and Psychographic Segmentation (without Looking Like an Idiot)
A common newbie marketing mistake is trying to talk to everyone. There are all kinds of buzzwords around speaking to a specific audience — segmentation, demographics, psychographic...
copyblogger.com/cbfm-demograph...
Sean McCabe’s Tried-and-True Techniques for Getting More Meaningful Work Done
This week’s guest on The Digital Entrepreneur is motivated. And he’s not just motivated to achieve his own goals, he’s motivated to help others achieve theirs as well. He’s uncover...
copyblogger.com/de-sean-mccabe...
Are You Fascinating Enough to Be a Content Marketer?
If you work closely with someone with bright pink hair, you might begin to question whether you are interesting enough to contribute your thoughts to the topic at hand. Following...
copyblogger.com/fascinating-co...
See you at Advertising Week in the Big Apple
Get ready for the big leagues. TUNE is about to descend on New York City for Advertising Week, September 26-30, and we hope you’ll be there to join us for all the action. We’ll...
tune.com/blog/tune-plans-adver...
Add It To The List - Structured Snippets Now Available In Bing
Structured Snippet extensions can be added to the list of changes that Bing is making to more closely match the ad features offered in AdWords. Other recent additions to the list i...
ppchero.com/add-it-to-the-list...
4 Tips To Survive An Account Manager Change
Have you ever received a call or email from your agency that you will be getting a new account manager? The thought could be frightening, especially if you LOVE your current AM. Af...
ppchero.com/4-tips-to-survive-...
Do You Want A Free PPC Hero T-Shirt?
We need your input! We’re constantly trying to make PPC Hero the best experience for our readers. Sometimes that means, we need to take a look in the mirror, (cue Michael Jackson...
ppchero.com/do-you-want-a-free...
Is Affiliate Marketing Dying? Or Simply Changing?
Current digital trends like influencer marketing, location-based marketing, and mobile ad blocking have resulted in lots of changes for affiliate marketing this year. And consideri...
tune.com/blog/affiliate-market...
Build Your PPC Network, One Pro at a Time!
Explore Hero Conf London Networking Do you ever feel that the people who understand your role best live mostly on Twitter? Is it sometimes difficult to find those few individuals...
ppchero.com/build-your-ppc-net...
Balancing Volume, Competition, And Intent To...
SEO is a skill which many train for years in order to crack some magical use-all formula to get their posts ranking on the number one spot in Google. Whilst Google Ads can bring in...
ppchero.com/balancing-volume-c...
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