TUNE Blog · Posted Feb 13 2017

Staples understands how paid marketing affects organic app installs

Staples is well-known as the nation’s largest supplier of office supplies and having a strong back-to-school presence. The mobile marketing team at Staples, led by Gwen Murray, wor...

tune.com/blog/staples-paid-mar...
Copyblogger · Posted Feb 13 2017

5 Writing Techniques that Stir Your Audience to Action

We all want a positive response to the content we work so hard to create. Not all positive responses, however, are created equal. I’m reminded of this David Ogilvy quote from Ogi...

copyblogger.com/stirring-conte...
TRACKIER · Posted Feb 12 2017

Native Recommendation Engine

What is Native Recommendation Engine? Most businesses are putting their digital marketing budgets into data analysis, social media, and, above all, content. The problem with the c...

trackier.com/blog/native-recom...
TUNE Blog · Posted Feb 11 2017

Announcing Postback 2017 – The mobile event of the summer

What some people don’t realize about TUNE is that in addition to building technologies for marketers, we also build platform technologies for ad networks and partners to build thei...

tune.com/blog/postback-2017-mo...
TRACKIER · Posted Feb 11 2017

Getting Started with Cost per Sale Marketing

CPS – Cost Per Sale, is an online advertising model based on each time a sale is made. Running a CPS campaign, you pay only after a sale (involving an actual credit card transactio...

trackier.com/blog/getting-star...
TRACKIER · Posted Feb 11 2017

Conversion tracking Using Postback and it’s benefits.

What is Server-to-Server / Postback Tracking? This tracking link is also known as cookie-less tracking or S2S conversion tracking or post back URL conversion. With this tracking U...

trackier.com/blog/conversion-t...
TRACKIER · Posted Feb 11 2017

How To Make A Successful Backlink Strategy That Works?

When it comes to Digital Marketing, Backlinks holds an important place in defining the authority of a website. And trust me it matters a lot from SEO(Search Engine Optimization) pe...

trackier.com/blog/how-to-make-...
PPC Hero · Posted Feb 10 2017

Stop Wasting Time on PPC Reporting – Use Custom...

As we move into a new month, the joy of end-of-month reporting is still fresh in my mind. Each report is its own animal with varying platforms, date ranges, charts, metrics, you na...

ppchero.com/using-google-analy...
TUNE Blog · Posted Feb 10 2017

Marketers: measure right to revenue for best results

Forrester says that marketers are going to spend $120B on marketing technology by 2021. But they’re only spending on things that work. How do you make that happen? The ans...

tune.com/blog/marketers-measur...
TUNE Blog · Posted Feb 10 2017

Push notification basics every marketer needs to know

In mobile marketing, being great at user acquisition helps get users into your app, but doesn’t guarantee they’ll use it, or even keep it on their phone for long. That’s where push...

tune.com/blog/push-notificatio...