4 Ways to Craft Content that Earns Your Audience’s Attention
About four years ago, I wrote about the idea of “Content Shock” — and maybe I was a tiny bit snarky about it. “Content Shock” is Mark Schaefer’s term for the point when there’s s...
copyblogger.com/earn-attention...
Civil Rights Law And Digital Marketing: An Interview With...
The evolution of digital marketing platforms gives advertisers increasingly sophisticated methods for finding their audience and serving relevant ads to that audience. At its best,...
ppchero.com/civil-rights-law-a...
Remarketing Gladiators: AdWords vs Analytics Lists...
In PPC, the power of remarketing is undeniable. Being able to interact with those who’ve already experience your site is a huge advantage to those slow-pokes who haven’t figured it...
ppchero.com/remarketing-gladia...
How to Help Your Affiliates Be Successful
As an affiliate manager, the more successful your affiliates are, the more successful that you are. Keeping that in mind, the more you help your affiliates, the more you are helpin...
amnavigator.com/blog/2018/03/2...
Creative Content Foundations Is Open for Enrollment
We’re excited to announce that our Creative Content Foundations class is open for new students! And we’re launching it at what can only be called a screaming deal — but just for...
copyblogger.com/ccf-2018-open/
3 SEM Tests To Take Your Strategy To The Next Level
Learn more from Sergio live at Hero Conf Austin, April 16-18. The PPC game only gets more challenging as time goes by. Each year, it becomes exponentially more difficult to g...
ppchero.com/3-sem-tests-to-tak...
Demographic Targeting in Apple Ads
We’ve all been there: after launching your discovery campaign, it’s time to check out your data to see how audiences reacted to your campaign strategy. Typically, you’d run a demog...
ppchero.com/targeting-demograp...
Affiliate Recruitment: 4 Tips to Follow Up via Email
When you look at the 5 foundational pillars of affiliate management, the one that consumes the most of the affiliate manager’s time is recruitment. We estimate that we spend 70-80%...
amnavigator.com/blog/2018/03/2...
PPC Task Checklist For Account Success
When I first began learning pay per click let’s just say I was a little confused, okay incredibly overwhelmed, by all that I had to learn. Bid changes, keyword additions, something...
ppchero.com/ppc-task-checklist...
4 Tips to Conquering Amazon Product Ads
To say that I am a fan of Amazon is probably an understatement. I search for products on Amazon at least once a day if not more, especially in the midst of wedding planning. As a c...
ppchero.com/4-tips-on-how-to-e...
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