Bidding Strategies in Media Buying: Sprint or Marathon?
Monetizing mobile traffic can be a tricky challenge. You need logical skills and, at the same time, you have to trust your experiences and instincts in order to make the best pos...
mobidea.com/academy/bidding-st...
Total Control: Tools to Track Your Performance
Control. It’s a powerful word, isn’t it? It may annoy some and even make others writhe with fear. However, life teaches us that the ability to control is a necessary quality....
mobidea.com/academy/tools-trac...
Where to find a lead for $0.5
We have been deeply distressed by the fact that our public, in most cases, does not listen to what we recommend to help. You would think, our advice just makes no sense or useless...
blog.adcombo.com/where-to-find...
Single Offers vs Algorithm: Man Against the Machine
Imagine you have to perform a time-consuming, nerve-racking task. Who would you trust? Yourself, a mere human being, or an innovative, top of the range robot? It’s a tricky q...
mobidea.com/academy/single-off...
Dynamic Tracking: Don’t Lose Track of Your Performance
Editor’s Note: This is a section of our Media Buying Guide – Semi Advanced. Check it out! The main purpose of this article is to understand the importance of tracking your acti...
mobidea.com/academy/dynamic-tr...
Taps, Clicks, Bricks: Part 2 – Shopping Is Changing: The New Customer Journey
Twenty years into the desktop explosion and a decade after the mobile revolution, bricks and mortar is still 88% of all retail commerce in the United States. But that doesn’t mean...
tune.com/blog/taps-clicks-bric...
Payout and Campaign Performance: Variations that Matter
Editor’s Note: This is a section of our Media Buying Guide – Semi Advanced. Check it out! Every now and then, when analysing the performance of a specific campaign, you may notic...
mobidea.com/academy/payout-cam...
Trail the Unexplored Path – Explore Gold Mines
At times, in life, there are things to explore. They’re like hidden secrets that we persistently insist on not noticing. In Media Buying, this resistance to explore new paths i...
mobidea.com/academy/trail-unex...
Call Tracking Explained: Attributing Offline Sales to...
Already tracking calls? What do you do when Google Call Conversion just isn’t enough? Who should use call tracking? Many PPC managers and marketers have heard of call track...
ppchero.com/using-call-trackin...
Correlation Between Volume, Bid and CTR: Karma of Traffic
Our lives are made of connections, correlations. In fact, small things may have a huge influence. We may fail to understand some correlations but we’re surrounded by them: A...
mobidea.com/academy/correlatio...
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