PPC For Noobs: Tips for Starting Your New Job in...

Starting any new job is difficult: Getting a lay of the land from office desk maps, realizing who is in charge of what, and discovering the ins and outs of whatever industry in whi...

A Micro Audience: Your Macro Win

I finally did it. After years of presenting examples of great content I’ve found while feeding my YouTube habit, I stopped only consuming and started producing. In the beginnin...

What Is A Good Click Through Rate (CTR)?

What is a good click-through rate? It’s the age-old question asked by PPC managers and clients alike. Though we can agree that higher is better, much debate remains as to what...

[Newsletter] [WIN] VIP Affiliate Party Access to 10 Events. 6 Must-Listen Podcasts

Barcelona, Spain MRKTRS x STM WKLY #87 AD FRAUD IS A BIGGER PROBLEM THAN YOU THINK! BILLIONS ARE LOST EVERY YEAR! Let’s try to make a bet...

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New Jobs Posted on PPC Hero's Job Board!

New jobs have been posted to PPC Hero’s Job Board, including new positions open at ArcBest, Wickfire, 1SEOcom, Hanapin Marketing, RyTech, Chegg, MicroSeismic, Effective Spend, and...

10 Alternatives To Google And Facebook Ads

We all know that Google and Facebook dominate the paid advertising industry. Advertisers that have maxed out their target audience reach on these platforms need to look elsewhe...

Will Virtual Reality Change Marketing?

The Oculus Quest just dropped last month. It’s the first six-degrees-of-freedom (no longer just up-down-left-right movement, but real, lean in close, duck and jump movement) stand...

Three Must-Have Online Marketing Tools

You can’t build a house without a hammer. Neither can you build a house with only a hammer. That’s not just popular wisdom, it’s applicable wisdom. Just like a writer is nothi...

Why FireFox’s New Privacy Protection Could Impact Affiliates

Earlier this month, Firefox announced that their browser would begin to automatically block all website cookies. Although Firefox users have had the option to enable tracking block...