What Happens After the Click? I Tested 3 Smart Link Systems and One Came Out a Winner

With every traffic, you have to try to monetize every click possible. That is why there are tricks to monetize back buttons, on click pops, timed redirection, etc. Make that single...

Drive New Customers and Incremental Gains with...

Have you been exploring the Amazon advertising space, and come across Amazon DSP? Wondering if it’s for you and for your accounts? You might already be happy with your current buyi...

PPC For Noobs: Tips for Starting Your New Job in...

Starting any new job is difficult: Getting a lay of the land from office desk maps, realizing who is in charge of what, and discovering the ins and outs of whatever industry in whi...

A Micro Audience: Your Macro Win

I finally did it. After years of presenting examples of great content I’ve found while feeding my YouTube habit, I stopped only consuming and started producing. In the beginnin...

What Is A Good Click Through Rate (CTR)?

What is a good click-through rate? It’s the age-old question asked by PPC managers and clients alike. Though we can agree that higher is better, much debate remains as to what...

[Newsletter] [WIN] VIP Affiliate Party Access to 10 Events. 6 Must-Listen Podcasts

Barcelona, Spain MRKTRS x STM WKLY #87 AD FRAUD IS A BIGGER PROBLEM THAN YOU THINK! BILLIONS ARE LOST EVERY YEAR! Let’s try to make a bet...

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New Jobs Posted on PPC Hero's Job Board!

New jobs have been posted to PPC Hero’s Job Board, including new positions open at ArcBest, Wickfire, 1SEOcom, Hanapin Marketing, RyTech, Chegg, MicroSeismic, Effective Spend, and...

10 Alternatives To Google And Facebook Ads

We all know that Google and Facebook dominate the paid advertising industry. Advertisers that have maxed out their target audience reach on these platforms need to look elsewhe...

Will Virtual Reality Change Marketing?

The Oculus Quest just dropped last month. It’s the first six-degrees-of-freedom (no longer just up-down-left-right movement, but real, lean in close, duck and jump movement) stand...